Big news. I just got this from a friend at 7Summits. According to Fast Company Magazine (a must subscribe if you don’t already), Hitwise analysis says that as of this month, “…Google lost its crown as the most-visited Web site in the U.S. last week. The new king of Web site traffic is, of course, Facebook…” That is how important social media has become. Just a year or two ago this would not have seemed possible. Fast Company predicts an Ad War. Be looking for more ads in your Facebook pages as companies start to divide their spend amongst these two giant aggregators. How seriously are you focusing your marketing plan on either of them?
Speed Kills. This may have negative connotations in sports like auto-racing or billiards, but in sales – it’s a positive. I once set a personal record and closed at $300,000 deal in 2-1/2 days. As with all sales, luck played a role. But even more important was SPEED! I had an excellent team on this pursuit with just the right skills and experience, but what really set us apart from the competition was a drive to understand and respond to the client. It started with the client asking us for a personal visit with 12 hours notice. We jumped right in, took them up on that offer, and proceeded to have a great introductory meeting. We then responded in kind and told the client that we would like a proposal review the very next day. They were impressed that we heard their urgency and answered the call. Needless to say that meeting went very well and we won. Moral of the story? My competitors may have had a better solution (doubt it), but we moved so quickly they did not have time to breathe. Speed Kills!