This is a RT via @FastCompany.  If you’re not following Fast Company, you should do it right away.  It represents some of the best and brightest business thinking out there and has wonderful content.  This article is no exception, and really gets you thinking about some fundamentals about your business… ://t.co/5lCsLebn9q

*Spoiler Alert* Here are the questions.  You’ll need to read the article for the context:

1. What is our company’s purpose on this Earth?
2. What should we STOP doing?
3. If we didn’t have an existing business, how could we best build a new one?
4. Where is our petri dish?
5. How can we make a better experiment?