So often, Social Media is described as the domain of Marketing. But “…While marketing owns the message, sales owns the relationship, so using social media to build deeper relationships on a customer by customer basis just seems like a pretty natural thing for the sales team…”
That quote is from an article called “5 Ways That Sales People Can Benefit From Using Social Media,” by John Jantsch, founder of Duct Tape Marketing. The points it makes are very valuable to sales people. If you are in sales, you need to read this.