Focus on Your Clients

A mentor once told me that “Sick companies are internally focused – Healthy ones are focused on their customers.”  Wise words from a wise man.  Thanks, Larry. 

With the economy slowly crawling out of the funk, where are the leaders in your company focused?  It’s easy to become entranced with YOURSELF.  Think about it.  Do you spend a disproportionate amount of time and energy looking at your own company’s Operations?  Alliance Relationships? Cost Containment/Reduction?  Organizational Structure?  Market Segmentation? Inventories? Corporate Branding?  If so – STOP!

These are all necessary concerns.  But they are also a very  – dangerous distraction from your most vital area of  focus in this moment –           The Client! 

If you take your eyes off the client right now, you run the risk of buying your stock high and selling it low.  How so?  You burned a lot of calories keeping clients during the downturn (never worked so hard for so little myself).  If you focus internally now, you may have burned them in vain – only to have a competitor snatch the client away from you as you focus inward and miss the first signs of the recovery.

Instead…Spend as much of your time as possible with clients.  Have progress report meetings to brag about all that you did for them in the past year, hold peer-to-peer executive lunches with them, bookmark web articles of interest and share them with clients, make twice the cold calls than you did last month, do a speaking engagement, double your contacts at a given account this week…

…However you want to…



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