Marketing, Sales

Handouts, All But Worthless? —– I Think So…

In a blog post yesterday by HR Specialist Rebecca Masin in, the author makes a great case that handouts are no longer worth it for a myriad of reasons including cost, economic impact, and efficacy. 
Her favorite reason, from a book called “Saving the World at Work” is that “Over the course of the last few decades, we’ve gotten into a habit: We print, then think. Instead, we should think first and only then print-maybe.”
I agree with Rebecca’s rationale – AND, I would add a sales and marketing twist to the list of reasons not to use handouts – handouts don’t work.  If you’re deal comes down to handing out (or mailing) a piece of paper to get your point across, you need to seek a fresher alternative.
I rely on social media, email, and voicemail combinations to get critical points across.  In rare instances, a customized slide show (not printed but distributed via email or USB drive) does the trick. 
For more information, please request a handout of this blog post at KIDDING!
What are your thoughts on handouts?

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