Marketing, Social Media

“…Dealing with Haters…”

Nice post in Mashable last week.  Main idea is that you can benefit from discord and negativity around your social media efforts out there as well as the positive.  Idea is from Tim Ferriss, autor of “The Four Hour Work Week.”  So, what do you do with haters?  Here are some gems from Tim: 

“…you only need to pick your first 1,000 fans — and carefully. “As long as you’re accomplishing your objectives, that 1,000 will lead to a cascading effect,” Ferriss explains. “The 10 million that don’t get it don’t matter.,,”

“10% of people will find a way to take anything personally. Expect it…”

“The bigger your impact, explains Ferriss (whose book is a New York Times, WSJ and BusinessWeek bestseller), and the larger the ambition and scale of your project, the more negativity you’ll encounter…”

The slogan “Keep Calm and Carry On” was originally produced by the British government during the Second World War as a propaganda message to comfort people in the face of Nazi invasion. Ferriss takes the message and applies it to today’s world. “Focus on impact, not approval…


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