Seth Godin’s blog post today is worth echoing…in it he proposes a hierarchy of relationships and reminds us that it takes an exorbitant amount of energy to acquire and transform a “stranger” into a customer who is a “true fan,” –  as in, it’s not worth it. 

We all know the route of penetrating and extending from existing clients is much more efficient and successful, but sometimes we just can’t resist the temptation to burn energy and resources trying for that elusive stranger.

Instead, Seth says, consider the option to “…absolutely delight and overwhelm”  [you true fans].

Great perspective!