…That is Denise E. Zimmerman, president and chief strategy officer at NetPlus Marketing Inc. with one of the most eloquent synthesis I have heard bundling the important trends happening in social media today.
Many of us are processing social media’s evolution through the tools that we are using: blogs, twitter, LinkedIn, Facebook, etc. but seldom stepping back and viewing the forest for the trees. It is a very valuable exercise.
Social Monetization, she says, is the use of social apps that drive revenue and ROI. Social Ubiquity is the proliferation and convergence of the social web.
These two ubertrends and the subtrends that comprise them are driving much of what we’re living through in social media today.
This article is a great read and frames some of the issues of the day (including privacy) in a larger context. You should definitely give it a try.