Social Media

Marketers to Spend $220 Million on Ads in Social Games This Year RT @eMarketer:

Personally, I don’t like these things. Who’s got time to play games? However, as a student of the art of social media, I do keep up on Facebook and see MANY of my contacts playing “Farmville”, etc. so I guess there’s an audience for it.

What’s been your experience?  What do you think of online games as a marketing tool?