For Chicagoans, last night’s Stanley Cup victory by the Blackhawks was an incredible end to an incredible season. When you win your first championship since JFK was in office – it’s a big deal. We’ll be celebrating for a while here. But can you take away any sales lessons from this team? You bet…
1. You can’t score if you don’t come out shooting. These guys were firing at the net the entire game, and the entire season for that matter. You have to be playing offense, always focused on the next play, or your competitors will take the momentum.
2. Defend your goal. Antti Niemi was awesome this year. He made some incredible stops (as a rookie!) . Without him shutting down the opponents, the wins would not have come. Are you protecting your existing clients as ferociously?
3. It’s a contact sport. If you’re playing it right, you may even lose some teeth! You need to know your strengths and play them hard to give your clients outstanding service – bump the competitors out of play.
4. The refs don’t always see it your way. There were a few tough calls on Chicago last night (goaltender interference? – I don’t think so!), but you have to roll with it and play with the calls delivered. There is no such thing as reality – only your clients’ perception counts! You can think you’re doing great. What do the refs (your clients) think?
5. You’ve got to win the home and away games. The Blackhawks had an awesome record on the road. Hockey is a tough game to win when you’re not on your home ice. Remember, to win over the long-term, you need to win with existing clients (home) and net new clients (away) as well!
6. The cup is worth the fight! It sometimes seems like the sales battle is getting the best of you. But if you give it all you have – and then give some more, truly serving your clients and stunning them with results, then you may get to kiss the 118 year-old trophy!