Let’s face it. Most of us are in meetings (even if some are virtual – phone/web) most of the day.
Just for fun let’s say you do get someone to pick up the phone. Odds are, you have just distracted that person from a task they believe to be a priority over whatever it is that you have called about. Just think of your own experience. How long does it take you to pick up an inbound call when you do not recognize the caller ID? Don’t hold your breath, right?
It is for this reason I now almost always leave BOTH a voicemail and email message when contacting a client or partner, particularly if this subject is important to them.
Try for a live discussion via phone first, of course. When you get their voicemail, leave a brief message and tell them that you will also send an email if that is a more convenient mode of communication for them. Then, send the email with “My Voicemail” included in the subject.
But don’t take my word for it. Marketing firm CCSI has this to say in their recent blog post…”Lead generation strategies that put e-mail and direct mail before telemarketing may be putting the cart before the horse and missing out on the optimal impact of each vehicle….” The gist of their post? Leave a voicemail before sending email.
Doing both has increased my response ratio significantly.