It’s an interesting way to think about the effectiveness and reach of your presence online. How loudly can you be heard ? Are you just a whisper – not connected through anything but an stale, partly filled-out profile on LinkedIn? Or, are you a force to be heard – connected not only through LinkedIn, but perhaps a blog, Twitter, Facebook, and the many other outlets available in your industry or areas of interest to richly share your thoughts online?
Want to do a quick exam of your digital lungs? Just type your name into www.google.com and see what comes back.
Then you should take some steps to ensure the patient isn’t barely breathing.