Tim argues Twitter can be a good thing or a bad thing. At its best, it is a game-changing business must-have for every serious marketer. At its worst, Twitter is time-wasting drivel. In the end, however, it’s neither. It all boiled down to how you use it.
I think we’ve all caught ourselves in that moment of shock waking up from a Twitter bender having just spent more time that we’d like to admit on the “bad” Twitter.
Tim Berry’s Synthesis: “Twitter is the brush, not the painting. It’s a tool for a new kind of self publishing with a different kind of reach. Talk of business benefits of Twitter are like talk of business benefits of the telephone, or of conversation, or of advertising. It’s all in how you use it. Who or what are you trying to be in Twitter, and what does that have to do with your identity, your message, your business, your self.”
How are using your brush?
Read more of Tim’s interesting blog at: http://timberry.bplans.com/2010/12/twitter-is-the-brush-not-the-painting.html#ixzz188ajPUqj