Tag Archives: Social Media

Marketing, Social Media

“…Dealing with Haters…”


Nice post in Mashable last week.  Main idea is that you can benefit from discord and negativity around your social media efforts out there as well as the positive.  Idea is from Tim Ferriss, autor of “The Four Hour Work Week.”  So, what do you do with haters?  Here are some gems from Tim: 

“…you only need to pick your first 1,000 fans — and carefully. “As long as you’re accomplishing your objectives, that 1,000 will lead to a cascading effect,” Ferriss explains. “The 10 million that don’t get it don’t matter.,,”

“10% of people will find a way to take anything personally. Expect it…”

“The bigger your impact, explains Ferriss (whose book is a New York Times, WSJ and BusinessWeek bestseller), and the larger the ambition and scale of your project, the more negativity you’ll encounter…”

The slogan “Keep Calm and Carry On” was originally produced by the British government during the Second World War as a propaganda message to comfort people in the face of Nazi invasion. Ferriss takes the message and applies it to today’s world. “Focus on impact, not approval…

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Marketing, Social Media

The POTUS and PPC


Caught this from @EyeTraffic on Twitter…

Dallas Lawrence of BulletProofBlog reports in Forbes.com that President Obama and his team are leveraging social media to make their case for financial industry reforms – and they’re using social media (namely PPC advertising, Facebook and Twitter) to bring it to the people.  Check out his article in Forbes.com. 

Here’s a quote:  “…The strategy of going after Wall Street may seem obvious in a midterm election year dominated by economic concerns, but the tactics being deployed at 1600 Pennsylvania Ave. are anything but–especially for issue advocates and corporate reputation managers, who have yet to fully embrace what our president and his aides learned some time ago, that the Internet is now the strategic high ground of the political battlefield, and that therefore whoever controls it controls the debate…”

Are you more like the POTUS and team or like the “slower-on-the-uptake corporate reputation managers,” who “…have yet to fully embrace [the internet and social media]?”

Wake up!

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Marketing, Social Media

How big is Social Media?…How big is Google?


Big news.  I just got this from a friend at 7Summits.  According to Fast Company Magazine (a must subscribe if you don’t already), Hitwise analysis says that as of this month, “…Google lost its crown as the most-visited Web site in the U.S. last week. The new king of Web site traffic is, of course, Facebook…”  That is how important social media has become.  Just a year or two ago this would not have seemed possible.   Fast Company predicts an Ad War.  Be looking for more ads in your Facebook pages as companies start to divide their spend amongst these two giant aggregators.  How seriously are you focusing your marketing plan on either of them?

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Social Media Is for Sales People Too!


So often, Social Media is described as the domain of Marketing.  But “…While marketing owns the message, sales owns the relationship, so using social media to build deeper relationships on a customer by customer basis just seems like a pretty natural thing for the sales team…” 

That quote is from an article called “5 Ways That Sales People Can Benefit From Using Social Media,” by John Jantsch, founder of Duct Tape Marketing.  The points it makes are very valuable to sales people.   If you are in sales, you need to read this.

I got this link from at tweet by Mike Stelzner.  Mike is the founder of SocialMediaExaminer.com, and a great source of information on social media (20,000+ followers on Twitter).  Thanks, Mike!

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Social Media Policy – Is it Possible? Ask Coca-Cola


Many companies with whom I have worked struggle to get into the game on social media.  Due to engrained habits, they can not see a clear way to add this new dimension to their marketing mix.  Today, it is really not an option.  Conversations about your company are happening out there – period.  The only decision you really have is, “Do I want to participate?”  I would suggest that your answer should be YES!   But that begs the question – what do you do on Monday morning?  How do you really operationalize these media that can be (and should be) much more colloquial than our traditional corporate communications?  Establishing a policy in this area seems a non-starter for many firms.  However, it is happening.  See Coca-Cola’s new social media policy:  http://www.digitalbuzzblog.com/coca-cola-launches-new-social-media-policy/ .  If a global company with 92,000 employees can do this (in 3 pages no less!)  don’t you think your company can swing it?

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